Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on

O&M, one of the leading advertising, marketing, and public relations agencies in the world, had more than 450 offices in 161 cities globally as of 2014. The New York-based agency was founded in 1948 by David Ogilvy, who is considered to be the father of advertising. According to its founder, an advertiser’s job is to make advertising that sells, and the advertising that sells best is advertising that builds brands. In 1989, O&M was acquired by WPP for US$864 million. Over the years, O&M created some brilliant ads with catchy punch lines and unique concepts that earned it several accolades. It built some of the most recognizable brands in the world which included American Express, Sears, Ford, Shell, Barbie, Pond’s, Dove, Maxwell House, IBM, and Kodak...